Your audiences engage with content. Nativo makes it easy to use content rather than ads to drive influence and outcomes.
Nativo makes content as easy to activate, scale, and measure as advertising whether it is self-service, managed, or programmatic. Low effort, high impact.
Measurement is built in: drive real consideration, increase purchase intent, lift brand perception, reach new prospects, and do it all without cookies.
For most advertisers, there’s a gap between awareness and action and that’s because this is the part of the journey where your prospects are consuming content, not ads.
Nativo allows you to engage these audiences at scale with existing brand content experiences in editorial environments where and when they are actively engaging with content.
Bridge this gap in your strategy and accelerate the customer journey with Nativo.
Whether it’s articles, videos, influencer content, stories, images or PR— brands produce a tremendous amount of content. The challenge is making sure that content reaches the right people and has impact. Nativo makes it easy to activate, scale, and measure your content.
Nativo can increase the performance of your creative by 5x by automatically A/B testing a combination of headlines, images, and content. Test different types of content. Should you lead with images? A video? Test it. Nativo will make your content work harder for you.
What type of people are engaging with your content? What else are they interested in? What will work in the future? Nativo takes the guess work out with its advanced insight platform. Get the richest engagement insights available in the market.
Nativo also has integrated lift measurement to see your campaigns impact on purchase intent and brand perception. You can also connect this impact on consideration to action by targeting audiences that are most likely to engage with your content with lower funnel messaging and ads that link directly to your site so they can take action.
“We're thrilled with the instant impact the Nativo campaign has had on job applications and hires, especially considering that this was primarily an awareness campaign, with the secondary goal of driving applications on our site. You all have been an absolute pleasure to work with!”
Senior Director, Employer Brand & Social Media
SpectrumRead the Case Study
“We can introduce people to Utah through images that really resonate and capture your imagination through a mix of storytelling and content marketing like we do with Nativo. In fact, I’d say partnerships like we have with Nativo have been some of the most powerful drivers of traffic to our website.”
Director of Creative and Content
Utah Office of Tourism
Nativo unveils Nativo Predictive Audiences: transforming audience targeting in the cookieless era.
With Nativo, Hearst improved campaign delivery, efficiency, and ultimately, sales - resulting in a 6x return on investment.
Nativo Unveils Nativo Predictive Audiences: Transforming Audience Targeting in the Cookieless Era
Content from thousands of PR Newswire clients has garnered 400 million impressions through Guaranteed Paid Placement.