Our Leadership

Justin Choi

President & CEO

Christopher Rooke

SVP of Strategy
& Operations

Jay Freedman

Chief Revenue

Jason Kalin

SVP of Publisher

Oded Cohen

Chief Technology

Chris LoRusso

SVP of Publisher

Woo Kim

Chief Financial

Justin Choi, President & CEO

Justin is a serial entrepreneur who founded multiple fast-growing businesses that collectively employ over 100 people: Cie Studios, an award-winning digital agency specializing in creating custom web and mobile apps for top brands; Cie Games, a venture-funded spinoff that builds leading casual games including Car Town, one of the top games on Facebook and iOS that has reached over 50 million players worldwide and featured partnerships with more than 40 major brands.

Nativo, Justin's 3rd venture, is a rapidly expanding advertising technology company that connects 2 of the most significant trends in online advertising: branded content and native ads. The Nativo platform enables publishers to easily activate, deploy and manage content-based native placements across their media properties. For marketers, Nativo extends the reach of their branded content with never-before-possible scale, targeting, and in-depth analytics. Already leveraged by top agencies and over a thousand publications, Nativo has established itself as the leading platform enabling this next generation of advertising.

Christopher Rooke, SVP of Strategy & Operations

Chris brings more than 15 years of digital, media and ad technology experience to his role as Senior Vice President Strategy and Operations. A tenured executive with a long history of breaking down barriers and driving business forward through the combination of drive, tenacity and creativity at companies like Social Vibe, CBS Television and King World Productions. Previously at SocialVibe, Chris built and led the teams responsible for publisher development, demand sales and client services and as a member of the executive team, he exponentially expanded the company’s reach, diversified into new audiences and content verticals, activated third party demand, and launch the first real-time exchange/SSP for rich media brand engagement across platforms.

Jay Freedman, Chief Revenue Officer

Jay Freedman is the Chief Revenue Officer for Nativo, responsible for all global managed & platform revenue. In two years, Jay grew Nativo's sales team to a high-performing and well-respected revenue operation providing brand marketers with consultation on the new digital advertising ecosystem and driving innovative solutions on scaled brand content distribution.

"I joined Nativo because it is pioneering the next stage of digital advertising. Nativo has been hyper-focused on building an incredibly advanced platform that makes it easy for publishers to employ native advertising within a day and for advertisers to build and deploy native campaigns at scale within a matter of minutes."

Prior to joining Nativo, Jay was SVP of Sales at interclick (Nasdaq: "ICLK") which he grew from a small ad network to a leading technology platform. It was acquired by Yahoo for $270 million enabling Yahoo to dramatically improve data-targeted solutions and optimize ROI for advertisers. Jay went on to lead the launch of Genome from Yahoo, a leading audience-targeting platform that resulted from the acquisition of interclick.

Jay most recently led the Technology and Telecom Vertical at Yahoo and managed marquee advertisers such as AT&T, Sprint, Verizon, T-Mobile, and Samsung.

Prior to his most recent position, Jay led the launch of Genome from Yahoo, a leading audience-targeting platform that resulted from the acquisition of Interclick. Prior to Genome's launch, he was SVP Sales at Interclick (Nasdaq: "ICLK"). Freedman grew interclick from a small ad network to a leading technology platform that was acquired by Yahoo for $270 million, as interclick enabled Yahoo to dramatically improve data-targeted solutions and to optimize returns for advertisers.

"Native advertising is the evolution of content marketing and Nativo has built a superior technology platform to power the category, so the opportunity at Nativo is a perfect fit for me."

Jason Kalin, SVP of Publisher Development

Jason Kalin brings to Nativo extensive experience in sales management, strategic partnerships and startup companies including over 10 years of providing monetization solutions to publishers. Jason previously served as Vice President of Publisher Development at Visible Measures, the leading independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. Prior to Visible Measures, Jason was Vice President of Business Development at Marchex, a leading mobile and online advertising company. Jason was also an early employee and Director of Sales at IndustryBrains, a B2B online advertising solutions startup that was acquired by Marchex.

Oded Cohen, Chief Technology Officer

Oded Cohen was an early key engineer at EyeBlaster/MediaMind who quickly advanced to Director, then VP specializing in infrastructure, research & development. Oded was hands-on from the early days of coding, to staffing up and running a 70+ person global team.Oded and his team built MediaMind from a small start-up into the 2nd largest ad serving company in the world, handling billions of transactions per day.

Oded most recently served as a VP of Engineering at DG (Nasdaq: "DGIT"), via the 2011 acquisition of MediaMind. "I'm very much looking forward to helping Nativo change the world of online advertising. Nativo is the right size and right match for my experience, and most importantly the right opportunity. I am looking to advance the platform and take it to the next level."

Oded has a Master of Business Administration specialization in Strategy & Entrepreneurship and a Bachelor of Science in Electronic Engineering & Computer Science from Tel Aviv University.

Chris LoRusso, SVP of Publisher Solutions

Chris leads the Publisher Operations teams including Publisher Development, Web Design & Implementation, Account Management, and Support Engineering, ensuring publisher partners receive the highest level of consultative expertise and technical support. Chris joined Nativo in 2013 to build client-facing teams for both advertisers and publishers. As native formats took off, Chris sharpened his focus to exclusively drive publisher growth and platform utilization.

Prior to Nativo, Chris oversaw publisher relationships and platform utilization as Director of Business Development & Head of Client Services at true[X] before the company's acquisition by 21st Century Fox. Chris also led the Advertiser Account Strategy team at true[X], where he launched several first-to-market technology partnerships and engagement based ad experiences.

Woo Kim, Chief Financial Officer

Woo has spent his entire career as a finance professional in the technology industry. He previously served as CFO at kikin, a mobile software developer. Before that he was SVP of Strategy and Business Development at LifeWatch (SIX: LIFE), a leading telemedicine company. Earlier in his career, Woo was on the founding team at Vonage (NYSE: VG), a unified communications firm, where he served as VP of Corporate Development. Woo began his career in investment banking where he advised technology companies on IPOs, capital raises and M&A transactions at firms such as Credit Suisse, Deutsche Bank and Revolution Partners/Morgan Keegan. Woo is a graduate of the Massachusetts Institute of Technology.