What Publishers Need to Know About Ads.txt

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Created to help eliminate counterfeit inventory from entering the open digital advertising ecosystem, IAB Tech Lab’s Ads.txt Specification version 1.0.1 enables content owners to declare who is authorized to sell their inventory.

As part of our long-held stance on transparency, authenticity, and accountability, Nativo is fully supportive of IAB’s efforts. Publishers must take action to ensure they are compliant.

What You Need to Do

To continue receiving demand from Nativo, update your ads.txt file. First, you must ensure you have the correct Nativo-related listings. Visit the publications tab in the Nativo platform. On the Create Publication dropdown, select Ads.txt Details.

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Need additional details or support? Please contact your dedicated account manager.