GDPR Primer, Top Moments of 2017, + More
Top Moments of 2017
2017 was an exciting year for Nativo. We helped deliver meaningful content experiences to consumers, improved the way marketers distribute and analyze the impact of branded content, and supported publishers with healthier monetization alternatives. In the process, we added new products and features to help meet the top needs of advertisers, from increasing ad campaign efficiencies to ramping up content creation.
GDPR: What You Need to Know
Major regulatory changes are on the horizon for companies that collect consumer data and use it to deliver data-targeted advertising to European consumers. On May 25, 2018, the General Data Protection Regulation (GDPR) will immediately impact digital advertising companies operating in the EU, and the new regulations will likely influence similar laws throughout other parts of the world. We’ve broken everything down into a handy primer so you can stay informed on what the GDPR means for you..
Permission-Based Advertising Tips Scale Toward Content
With the GDPR deadline looming, questions arise about the potential effects of permission-based advertising. Nativo’s Chris Rooke, SVP of Strategy and Operations, spoke with ExchangeWire about a potential upside: permission-based advertising could improve content and bolster the connection between brands and consumers.
January 2018 Advertiser Newsletter