True Native Spikes Automotive Purchase Consideration
Nativo commissioned comScore to evaluate brand impact metrics across seven campaigns, totaling 49.5M viewable impressions, using comScore’s Brand Survey Lift™ solution. The goal of the study was to illustrate the impact of Native ads on consumer perceptions, including brand awareness and purchase intent.
Advertisers leveraged Nativo’s unique True Native click-in execution to capture user attention in the publisher feed, leading consumers to engage with brand content on-site via a content landing page for the most seamless and least disruptive ad experience.
True Native exceeded comScore’s baseline and drove exceptionally high liftsin brand impact metrics throughout the consumer journey.
June 10, 2017