True Native Spikes Automotive Purchase Consideration

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Goal

Nativo commissioned comScore to evaluate brand impact metrics across seven campaigns, totaling 49.5M viewable impressions, using comScore’s Brand Survey Lift™ solution. The goal of the study was to illustrate the impact of Native ads on consumer perceptions, including brand awareness and purchase intent.

Strategy

Advertisers leveraged Nativo’s unique True Native click-in execution to capture user attention in the publisher feed, leading consumers to engage with brand content on-site via a content landing page for the most seamless and least disruptive ad experience.

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Results

True Native exceeded comScore’s baseline and drove exceptionally high liftsin brand impact metrics throughout the consumer journey.

 

Key Stats

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Information

Date Featured:
June 10, 2017

Contact:
advertising@nativo.com