True Native Expands First Party Audience Pools

case-study-travel-roas.jpg

Goal

A leading travel client was looking to convert audiences and bring them to popular tourist destinations in Orlando, Florida. The brand was looking to target parents aged 25-54 (skewed female) with small children.

Strategy

Nativo moved audiences from awareness to conversion and boosted the brand’s first party data by retargeting engaged users with display tactics. This strategy was scaled across premium travel publishers.

case-study-travel-roas-3.jpg
case-study-travel-roas-2.jpg

Results

By leveraging brand content distributed via Nativo to build a remarketing audience, the client achieved the same return on ad spend (ROAS) with their True Native audience as their original 1st party data.

 

Key Stats

TravelROASStat1.png
TravelROASStat2.png

Information

Date Featured:
May 19, 2017

Contact:
advertising@nativo.com