True Native Expands First Party Audience Pools
A leading travel client was looking to convert audiences and bring them to popular tourist destinations in Orlando, Florida. The brand was looking to target parents aged 25-54 (skewed female) with small children.
Nativo moved audiences from awareness to conversion and boosted the brand’s first party data by retargeting engaged users with display tactics. This strategy was scaled across premium travel publishers.
By leveraging brand content distributed via Nativo to build a remarketing audience, the client achieved the same return on ad spend (ROAS) with their True Native audience as their original 1st party data.
May 19, 2017