[Newsletter] DBM Buying

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Programmatic Pipes Connect DBM Buyers to Nativo Premium Inventory and Native Formats

Integrations with Rubicon and Bidswitch open up Nativo’s exclusive native formats and publisher-direct inventory to media buyers on multiple platforms including Doubleclick’s Bid Manager (DBM) and Rocketfuel. The integrations enable direct access to Nativo Premium, a comprehensive catalog of native advertising formats with a 201mm monthly in-feed reach via private marketplace / deal ID workflows. Buyers can also access nativeRTB, an open marketplace, where publishers using Nativo’s SSP platform offer remnant native inventory via real time auction.

"These integrations accelerate a paradigm shift that has savvy advertisers seeking to reach audiences within the editorial feed of premium publishers–where consumers are more inclined to engage,” said Chris Rooke, SVP of Strategy and Operations for Nativo.

Rubicon and Bidswitch represent the latest programmatic integrations for Nativo. Earlier this year, buyers on The Trade Desk began accessing Nativo’s premium inventory and exclusive native formats.

 
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Don’t let holiday content planning catch you by surprise. Get ahead of holiday planning today with Nativo’s Holiday Survival Guide, which is chock-full of holiday headline ideas, seasonal content concepts, and a calendar to keep you on schedule. If you’re interested in receiving our full Holiday Survival Kit - complete with speciality cocktails - reach out to your Nativo Rep to learn more!

 
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7 Steps To Take If Your Content Isn't Converting
What happens if you’ve optimized your content for conversions, and you’re seeing a steady stream of visitors, but you aren’t seeing a decent conversion rate?

 
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Storytelling vs. ‘Storytelling’
Today’s digital marketers’ version of storytelling is sponsored content that they say more deeply engages the consumer without selling the brand.

 
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40% Of Consumers Want Emails From Brands To Be Less Promotional And More Informative
Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobile apps or social media.

 
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Voice Search Changes Media Buying, Attribution, Publishing
Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive.

 

September 2017 Advertiser Newsletter