Demand Channels: Maximize Fill & Revenue


Nativo demand channels offer publishers access to robust demand options to maximize fill and revenue. The demand channels are designed to give publishers streamlined options to opt into demand and to provide increased transparency into the types of demand they can access via Nativo.


Nativo Premium is Nativo’s signature offering. This channel offers the most premium demand in the market generated by Nativo’s direct one-to-one relationships with top brand advertisers and agencies. 

Our premium demand channel has expanded to include Native Article and Click-to-Play video, Scroll-to-Play video, and Native Display. This makes Nativo Premium the only comprehensive source of native formats and premium inventory for major advertisers. The repackaging of Nativo-sold demand increases fill opportunities while simplifying the opt-in process down to a single click.

If you accept demand from Nativo, you are already opted in to Nativo Premium. If you are not accepting Nativo demand, contact your Account Manager today.


Nativo Español is an invitation-only demand channel for Spanish language campaigns. Like Nativo Premium, this channel provides premium demand sold exclusively by Nativo’s expert sales organization. The channel offers Native Article, Click-to-Play video, Scroll-to-Play video, and Native display formats. Contact your Account Manager for details.


Nothing grabs eyeballs like video. Syndicated Video enables Nativo publishers to activate new video demand from premium video content publishers. The execution combines video content preceded by a pre-roll ad and can run in existing placements. It’s the perfect opportunity for publishers looking for incremental video demand, but don’t have editorial video and don’t want to run standalone pre-roll ads. The channel is powered by content from over 300 channels of premium video programming across News, Sports, Entertainment and Lifestyle.


Content Amplification includes quality, publisher direct-sold Native Article, Click-to-Play Video, Scroll-to-Play Video, and Native Display - all quality-approved by Nativo.

This quality, incremental demand was previously available through Nativo Plus, but is now available through its own channel to increase transparency and to simplify the process of opting-in to this premium offering. For publishers looking to increase fill while maintaining quality, Content Amplification demand is a great option.


nativeRTB aggregates an ever-growing list of third-party demand providers in an open exchange to provide new fill opportunities to publishers. Demand partners including The Trade Desk, DBM, Criteo, Appnexus, Rubicon Project, Pubmatic, Sizmek, Bidtellect, Zemanta, and Stackadapt to win native display impressions on the open exchange. Recent integrations with Rubicon Project and Bidswitch bring nativeRTB inventory to programmatic buyers on DoubleClick BidManager (DBM), Yahoo, Adelphic, and Rocketfuel platforms. Several more demand provider integrations are planned for 2018 to make nativeRTB the go-to option for third-party demand.