What Are the Ramifications of Facebook's Data Predicament?
Below is an excerpt of an article that originally appeared on Adweek.
Adweek | March 21, 2018 - Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform’s market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers and/or investigations surrounding how data on 50 million users was shared with third parties to potentially influence voter behavior in the 2016 election.
But despite already facing heat over its role in disseminating fake news and Russian meddling, industry experts say the advertising landscape is not likely to change much in the short term.
“As things continue to pile up against Facebook, legislators are waking up to the fact that its free pass leaves Americans’ private data vulnerable,” Nativo CEO Justin Choi said. “I expect to see increased proposals for government oversight and louder calls for breaking up the social media behemoth."