Get Briefed With Nativo’s New Podcast

Stay up-to-date on the latest digital media news with our new Briefed podcast.

Welcome to Briefed, Nativo’s new podcast series digging into the latest digital media news. Through interviews with Nativo’s team of experts, each Briefed episode will discuss ideas and solutions to the hottest advertising technology topics for publishers and advertisers.

This week, your host Priya Patel, Director of Product Marketing, will be chatting with SVP of Publisher Operations Chris LoRusso on the perceived complexity of native direct sales and tips for simplifying the  process. They’ll also dive into:

  • The difference between selling native vs. standard display
  • Tips for publishers when selling native direct
  • The future of native direct sales

Briefed Episode 1: Demystifying Native Direct Sales

Featured: Chris LoRusso



Resources

Webinar

Consumers Want Meaningful Content. Can Brands Deliver?

Watch our on-demand webinar to learn how to grow audiences while respecting data privacy, and whether audiences can tell if you’re using AI to generate your content

Case Study
Predictive Audiences 101

VISIT FLORIDA Uses Stories with SPARC, powered by Nativo Predictive Audiences and Sees 80% Increase in Click Through Rate

Nativo worked with VISIT FLORIDA to boost statewide travel among locals

Predictive Audiences 101

What Are the Different Types of Predictive Models?

Take a look at some key predictive models that digital advertisers can leverage