Get Briefed with Nativo’s New Podcast


Welcome to Briefed, Nativo’s new podcast series digging into the latest digital media news. Through interviews with Nativo’s team of experts, each Briefed episode will discuss ideas and solutions to the hottest advertising technology topics for publishers and advertisers.

This week, your host Priya Patel, Director of Product Marketing, will be chatting with SVP of Publisher Operations Chris LoRusso on the perceived complexity of native direct sales and tips for simplifying the process. They’ll also dive into:

  • The difference between selling native vs. standard display

  • Tips for publishers when selling native direct

  • The future of native direct sales