True Native Wins With History Channel
While preserving the authenticity of their brand content voice, HISTORY Channel aimed to attract new viewers, drive tune-ins and deep engagement for the second season of their mystery show, Curse of Oak Island.
Nativo crafted a scaled True Native solution, distributed HISTORY Channel’s brand content and featured videos across relevant entertainment and news sites, matched to the look, feel and behavior of the publisher environment.
Through Nativo’s dynamic content optimization, HISTORY Channel’s campaign achieved high levels of engagement through compelling Calls-to-Action(CTAs) in and around their branded written content and video.
September 1, 2016