True Native Wins With History Channel

Goal

While preserving the authenticity of their brand content voice, HISTORY Channel aimed to attract new viewers, drive tune-ins and deep engagement for the second season of their mystery show, Curse of Oak Island.


Nativo brought the perfect intersection of content, technology, and scale, allowing us to syndicate Curse of Oak Island content to a massive audience, while at the same time automatically optimizing for performance and engagement. The results were off-the-charts amazing!
— Horizon Media Executive

Strategy

Nativo crafted a scaled True Native solution, distributed HISTORY Channel’s brand content and featured videos across relevant entertainment and news sites, matched to the look, feel and behavior of the publisher environment.

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Results

Through Nativo’s dynamic content optimization, HISTORY Channel’s campaign achieved high levels of engagement through compelling Calls-to-Action(CTAs) in and around their branded written content and video.

 

Key Stats


Information

Date Featured:
September 1, 2016

Contact:
advertising@nativo.com