Nativo Awarded Best Native Advertising Partner By iMedia
Nativo was awarded “Best Native Advertising Partner” at the 2017 iMedia ASPY Awards. Now in their 14th year, the ASPY Awards recognize the industry’s best marketing technology that contributes to the innovation and growth of the entire industry. Nominations were open to the full marketing community, but final voting was limited to agency professionals.
Nativo bested others in the native space including Sharethrough, Teads, and TripleLift. The award comes at a time when advertisers are increasingly adopting native programs as an essential part of their full-funnel media strategies and have gotten comfortable with programmatic buying. Recent research from eMarketer found that 47% of U.S. marketers and agencies that ran native advertising campaigns did so programmatically. The automated buying trend is expected to grow as global content marketing revenues surge to $313 billion in 2019.
The ASPY Award winners were announced in October at the iMedia Agency Summit in New Orleans.