Content Meets Technology: Marketing Predictions for 2019
Martech Advisor | November 5, 2018 - In the era of direct-to-consumer, brands are trying to get closer than ever to their customers. Meanwhile, the publishers finding the most success in today’s digital world are those that have forged the deepest relationships with their readers and understand their audiences in intimate ways. In that regard, the interests of brands and publishers have never been more aligned.
Brands and publishers are finding great value in forging direct relationships with one another for the purposes of better knowing and serving their shared audiences. At the same time, that means they share a number of the same challenges. In 2019, here are several key areas where brands and publishers have an opportunity to turn common challenges into competitive advantages.