10+ CTA Best Practices To Move Consumers Down The Consideration Path

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A Call-To-Action, or CTA, is an invitation for audiences to learn more about the content they’re reading. It is what coaxes them to download a white paper or infographic, watch a video, or click through to another site, moving them along the consideration path in the process. In native advertising, a CTA is an eye-catching graphic with an embedded hyperlink that directs users to an external site -- often an owned or operated site of the advertiser.

Though CTAs seem simple enough, there are best practices for content, copy, and images that make the difference between a CTA that drives clicks and a CTA that gets ignored. Click on our CTA, below, to download a handy list of tips to make your CTAs more successful.