How Nativo's Values Show Up in Our Work Every Day

Nativo’s values — passion, innovation, execution, teamwork, leadership and celebration — are instilled into everything we do. They’re reflected in the platform we built, the relationships we have with our clients, and our dedication to improving the advertising ecosystem. They’re also the framework for the environment we strive to provide for our most valuable asset: our employees. Here’s how our company values show up in the work we do every day.


Passion is something that’s remained constant since the company’s origins. We care about what we do and we care about doing it well. Similarly, we care about the people we work with and treating them well. It’s important to us that our team is part of an industry they care about, and that they strive to make it better.


We want to inspire our employees to be the kind of people who improve everything they touch. This means not just doing work, but constantly finding ways to do it better, and encouraging our team members to become the best version of themselves.


We’re growing fast -- Nativo started with a few employees in 2010, and has since reached nearly 200 to date. The work never ends, and we empower our team to prioritize, focus on the things that have the greatest impact and take action without delay.


Many minds working well together is always better than one: the biggest accomplishments are achieved through teamwork. We foster a workplace where employees learn from their teammates, help each other succeed and grow. We love spending time with each other both inside and outside of the office, especially during volunteer week, company happy hours and our annual Summit.


Our founder and CEO, Justin Choi, motivates our team to lead by example, look to the future and act strategically. Our open office space empowers leaders to work side-by-side with their teams and fosters open and honest feedback as well as personal and professional growth.


Celebration permeates our day-to-day life at the office. Whether it be through promoting long-standing team members, giving shout-outs to each other at our All-Hands Meetings or relaxing during our office happy hours, Nativo celebrates good wins, good deeds and good people.

Visit our culture page to learn more about Nativo’s thriving company culture.