[Product Update] New Monetization Tools
New Monetization tools in the Publication Management module will transform the way you optimize inventory and demand by providing more control and flexibility. Here you will be able to view details by demand channel, including top demand providers by evCPM, revenue and more. Additionally, advanced controls make it easy to set custom pricing floors or block demand providers to increase flexibility.
View holistic monetization details by channel, including evCPM, revenue and current floor price.
Opt-In to Demand Channels
The Monetization Overview tab makes it easy to manage what inventory you make available in a specific demand channel (formerly marketplace). On this tab you can view a list of all demand channels available to you, including the Nativo demand channels, listed below:
• Nativo Premium: The most premium demand from Nativo’s direct relationships with top advertisers and agencies
• Nativo Español: The most premium invite-only access to Nativo exclusive, direct-sold Spanish language demand.
• Content Amplification: Amplified, high-quality demand from publisher-sold campaigns, Nativo-reviewed and approved.
• Video Syndication: High-quality demand from 300+ premium publishers across Entertainment, News, Sports and Lifestyle.
• nativeRTB: Robust, third-party demand in an open exchange provides new fill opportunities.
Set Monetization Rules
For each demand channel you can view and manage allowed ad types, demand providers and evCPM floors. If you accept demand from Nativo, all of your inventory will be added into Nativo Premium by default. You can also choose to join demand channels you are not yet participating in.