Programmatic for Pubs, Ad Disclaimers and More


Note from the Editors

We know you’re busy. We know you want to make the most of the Nativo platform. That’s why we’ve revamped our monthly newsletter in a more concise format to quickly give you the information you need.


How to Unlock New Advertising Dollars with Programmatic

eMarketer estimates nearly four out of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By 2019, programmatic share will rise to 84.0%. To keep pace with the steep adoption curve, independent publishers must introduce automated buying options for native advertising.

Nativo’s Programmatic for Publishers brings robust sell-side workflows and an integrated ad serving solution to publishers looking to support programmatic media buyers. Whether to enable your direct sales team to do programmatic, offer custom inventory packages to specific third-party buyers, or plug into a turnkey third-party demand solution, Nativo provides the solution you need.


When Disclaimers Are Not Enough

As senators look to require Facebook, Google and other internet companies to disclose who is purchasing online political advertising, Nativo supports the call for disclosure. “Disclaimers are not enough,” warns Nativo CEO Justin Choi. “It’s time that adtech embraces the importance of its role in supporting a free press with an ad-supported, open web at its foundation.”


Wrap Up Autumn with Relevant Content

If you’re looking for a strong finish with great content this fall, it’s not too late to check out our Fall Content Calendar. Nativo Content Labs has mined strategic insights and best practices to build a comprehensive calendar of concepts, important dates, and thought starters.


10+ CTA Best Practices

A CTA is an invitation for users to visit an external site to learn more about the content they’re reading. Though CTAs seem simple enough, there are best practices that make the difference between a CTA that moves consumers down the consideration path and a CTA that gets ignored. We’ve prepared a handy list of tips to make your CTAs more successful.


The Next Native: Publishers Tap The Power Of Content With Nativo Help
MediaPost led a panel discussion on what does and doesn’t work in integrated advertising at their recent Publishing Insider Summit and touched on Nativo’s positive impact.


When It Comes To Ad Quality, Programmatic Isn’t The Problem
Brands, agencies, publishers and vendors weigh in on the true culprits responsible for ad quality issues. Hint: it isn’t programmatic.


Blast From The Past: Why Old Ad Fraud Tactics Won’t Die
In some ways, current industry trends like brand-safety mandates and the rise in header bidding inadvertently prop up classic ad fraud tricks.


November 2017 Publisher Newsletter