Winter Content Calendar, Reduce CPA with Native Video, + More


[Case Study] Native Video Reduces Brand CPA by 6X

A leading pharmaceutical company set their sights beyond increasing brand awareness: they wanted to see remission of the diseases their medication treats. With a goal of educating patients about symptoms and treatment, their Native Video campaign not only reduced CPA by 6X, but also resulted in consumers asking their doctors about the medication.


“Welcome Home”: New Nativo Headquarters

This month, Nativo’s Los Angeles team moved into new headquarters. More than twice the size of our previous office, the new space allows for future growth and provides a warm and inviting environment for employees and guests. It’s a testament to the years of collective effort put into building Nativo from an idea on a whiteboard to a thriving workplace that exists across an entire skyrise floor in Los Angeles and in offices in New York, Chicago, San Francisco, and London.

We go into 2018 with a space that reflects the innovation, collaboration, and spirit of the Nativo team.


Thought Starters for the Winter Season

Winter is officially here, and our Winter Content Calendar will help you brainstorm content from now ‘til the snow thaws. Nativo Content Labs has again provided their expert insights and best practices to build a calendar of concepts and vertical thought starters to help as you evaluate your seasonal marketing initiatives and key-date purchase occasions.


Join Us at CES

2018 is going to be a big year for Nativo, so if you’re heading to CES in January, let’s catch up! We’d love to give you a sneak peek of what’s in store for programmatic, inventory quality and scale, and breakthrough measurement and planning tools.


Nativo Awarded Best Native Advertising Partner By iMedia
Nativo is honored to be named “Best Native Advertising Partner” at the 2017 ASPY Awards. Now in their 14th year, the ASPY Awards recognize the best marketing technology that contributes to the innovation and growth of the entire industry.


Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?
As buy-side fees in the programmatic supply chain go under the microscope, AdExchanger surveyed several ecosystem players on whether they charge buy-side / nontransparent fees or not.


December 2017 Advertiser Newsletter