[Newsletter] Programmatic Video Available + Transparency Push

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Editor’s Note:

We know you’re busy. That’s why we’ve revamped our monthly newsletter in a more concise format to quickly give you the information you need. Read on to get the latest resources from Nativo and pick up some tips and best practices along the way.

 

When Disclaimers Are Not Enough

As senators look to require Facebook, Google and other internet companies to disclose who is purchasing online political advertising, Nativo supports the call for disclosure, but “Disclaimers are not enough,” warns Nativo CEO Justin Choi. “It’s time that adtech embraces the importance of its role in supporting a free press with an ad-supported, open web at its foundation.”

 

Programmatic Native Video: Now Easier on The Trade Desk

Nativo expanded its video integration with The Trade Desk (TTD) to include Scroll-to-Play Native Video format. The enhancement broadens the video offering and streamlines an initial integration that includes click-in True Native, click-out Native Display, and Click-to-Play Video. The entire video workflow, including hosting of video assets, can now be managed from the TTD interface.

 

[Tax Season] Earn Greater Market Share

Breaking through the din and winning consumers’ attention can be difficult during tax season, but Nativo is here to help you attract, engage, and convert audiences throughout the consumer decision journey. Download our Tax Season Planning guide to access a comprehensive catalogue of native ad formats, marketplace of hundreds of premium publishers, and content expertise to help you gain more market share.

 
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How to Use Native Video

Nothing grabs eyes like video. According to Nielsen, native video increases brand lift 50% more than traditional pre-roll video. Whether your brand’s goals are driven by brand awareness or lower-funnel actions, Native Video is an excellent solution.

 

Wrap Up Autumn with Relevant Content

If you’re looking for a strong finish for fall content, it’s not too late to check out our Fall Content Calendar. Nativo Content Labs has mined strategic insights and best practices to build a comprehensive calendar of concepts, important dates, and thought starters.

 

How Can You Make Your CTAs Work Harder?

A CTA is an invitation for users to visit an external site to learn more about the brand whose content they’re reading. Though CTAs seem simple enough, there are best practices that make the difference between a CTA that moves consumers down the consideration path and a CTA that gets ignored. We’ve prepared a handy list of tips to make your CTAs more successful.

 
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eMarketer Releases New US Programmatic Ad Spending Figures
The findings are in from eMarketer’s latest report, “US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019.

 
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Nativo Branches Out Programmatically
Nativo has integrated with both Bidswitch and Rubicon Project to increase programmatic access to Nativo’s catalog of native ad formats and premium inventory.

 
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From ‘User Experience’ To ‘User Expectation’
Casey Wuestefeld, VP of Campaign Operations at Nativo, provides insights for advertisers who want to combat ad blocking.

 

November 2017 Advertiser Newsletter