Moms, Dads, and Grads: Celebrate Family With Seasonal Campaigns


Marketing for Mother’s Day, Father’s Day and graduation season can be a daunting task. The heartfelt gratitude one feels for Mom and Dad, and the pride one experiences when a loved one receives a diploma, make this a particularly emotional season. Brands that successfully tap into this nostalgia have a better shot at reaching their customer base: consumers are more likely to consider a brand to which they feel an emotional connection. How can brands maintain that connection while building a comprehensive purchase strategy around this pivotal time period?

Native advertising can achieve both. It improves brand favorability and increases purchase intent more than than traditional ad formats.* Native is also an ideal format to tell your brand story and engage target demographics in their favorite feeds, throughout their consumer journey. For example, a website catering to tips and tricks for new parents is a great place to reach and influence those in market for Mother's or Father's Day gifts, while gift ideas for graduates might be found on more lifestyle- and entertainment-focused publications.

Brands rely heavily on video content this time of year. Video’s inherent visual nature lets it tug fiercely at heartstrings: envision graduates striding across the stage to receive their diplomas, or a toddler surprising his mom with breakfast in bed. Videos that spark an emotional response tend to be the most memorable as well: shares often continue long after the holiday has passed.

Thanks to our premium, publisher-direct marketplace, commitment to always-viewable inventory, and bot-free impressions, Nativo enables brands to target 147 million Mother’s Day shoppers, 121 million Father’s Day shoppers, and 96 million soon-to-be graduates.** Leverage Nativo’s full suite of native formats to distribute these emotional, heartfelt stories. Generate reach and awareness with Native Video and Native Articles and boost action and lower-funnel activity by re-messaging proven, engaged users with Native Display. Link the stages of the consumer journey and consolidate valuable data analytics in a single platform, which will organize your approach to extract insights for future marketing campaigns.

*Forbes / IAB
**Oracle Data

Now that you have a clear content strategy for this nostalgic season, it’s time to execute a meaningful campaign. We’ve put together a special package to help you achieve your goals for the season. Fill out the form to download our Moms, Dads, and Grads resource now!


Download your free Moms, Dads, and Grads resource by filling out the form below.