True Native Wins With Monster Employment Website

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Monster's Goal

An original player and industry leader among employment websites, Monster Worldwide wanted to energize their stale brand perception, drive top-of-mind awareness and regain market share with new job seeker accounts


Native campaigns run on Nativo resulted in better brand equity and recommendation intent metrics than other media executions.
— Brian Costello, Vice President, Performance Marketing

Strategy

Monster Worldwide leveraged Nativo’sTrue Native execution which features anon-site Content Landing Page. To help shift brand perception, Nativo targeted millennials who did not grow up with the brand and are actively looking for new jobs.

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Results

Nativo outperformed all other partners which included content sponsorships, display, and pre-roll, driving significant lifts in every key metric.

 

Key Stats


Information

Date Featured:
June 29, 2017

Contact:
advertising@nativo.com