True Native Wins With Monster Employment Website
An original player and industry leader among employment websites, Monster Worldwide wanted to energize their stale brand perception, drive top-of-mind awareness and regain market share with new job seeker accounts
Monster Worldwide leveraged Nativo’s True Native execution which features an on-site Content Landing Page. To help shift brand perception, Nativo targeted millennials who did not grow up with the brand and are actively looking for new jobs.
Nativo outperformed all other partners which included content sponsorships, display, and pre-roll, driving significant lifts in every key metric.
June 29, 2017