Nativo Taps Seasoned Pro Rich Rosenzweig As VP Of Programmatic


May 10, 2017 - Originally published by


Nativo, the leading native advertising technology platform, has announced the appointment of Rich Rosenzweig as its new VP of Programmatic. Rosenzweig has contributed to the digital advertising industry for more than a decade. He previously served as the Director of Sales, North America, at Rubicon Project. Rosenzweig also held senior sales roles at Adelphic Mobile, Visible Measures, and Lotame. Rich started his career at Yahoo.

As programmatic becomes integral to native, we wanted to hire a seasoned pro who can help agencies navigate their nuanced branded content options. Rich is perfectly positioned to help our brand and agency partners understand how they can increase automation without sacrificing quality, consumer user experience, or brand safety.
— Justin Choi, Founder and CEO, Nativo

At Nativo, Rich Rosenzweig will be responsible for packaging Nativo’s offering programmatically as well as advising clients how and when to consider a programmatic buy to execute desired business outcomes. Prior to joining Nativo, Rosenzweig served as the Director of Sales at Rubicon Project where he was part of the Global Agency team and oversaw two of the largest holding company relationships.

“Programmatic is at a turning point. Automation has brought great efficiencies to the marketplace, but it has also brought about challenges for publishers and advertisers,” said Rich Rosenzweig, VP of Programmatic at Nativo. “Nativo’s True Native offering presents a real solution to those challenges in the form of scalable, quality campaigns that brands can count on to resonate with and engage consumers. I’m looking forward to combining quality content and programmatic efficiencies for Nativo’s clients.”

Rosenzweig is joining Nativo just a month after the company announced the results of its 3-year study on native ad spend.

Before Rubicon, Rich Rosenzweig was Director of Sales, East Coast at Adelphic Mobile, which enables the efficient buying and selling of targeted mobile media. At Visible Measures and Lotame, he was responsible for driving the growth of online video advertising and display advertising. Rosenzweig has been in digital media sales roles for over 10 years.