Nativo Is the Largest Native Advertising Marketplace, According to comScore
New data from comScore shows that Nativo delivers more monthly unique views across desktop and mobile than any other native provider. With 109MM monthly uniques on desktop and 173MM monthly uniques on mobile, Nativo rises above Sharethrough (96MM monthly uniques on desktop; 147MM on mobile) and TripleLift (91MM monthly uniques on desktop; 168MM on mobile).*
Marketers benefit from Nativo’s high monthly uniques by reaching prospective consumers in an environment that has more scale than any other native exchange — and more scale than large publishers and social media platforms. Facebook has 103MM monthly desktop uniques, for example.
Nativo facilitates highly effective advertising, as well: our exclusive Native Article format boasts 5.4x greater purchase intent, 6.4x greater online ad recall, and 4.4x greater unaided awareness than traditional display ads.** Native Display, which boosts action, and Native Video, which generates reach and awareness, round out Nativo’s product offering to reach consumers throughout their journey.
Additional comScore data shows how the Nativo marketplace stacks up when it comes to Time On Content (TOC) and frequency:
The Nativo marketplace is 27% more engaging than Facebook on desktop: when a user visits the Nativo marketplace, they spend an average 59 seconds per page, compared to 46 seconds for Facebook.
Users visit sites in the Nativo marketplace as frequently as Amazon (average visits per visitor: 6.2 for Amazon, 6.5 for Nativo).
Nativo’s unique reach in mobile and desktop is 18% and 14% higher than Sharethrough’s unique reach respectively.
Nativo’s unique reach in mobile and desktop is 3% and 19% higher than TripleLift’s unique reach respectively.
The Nativo marketplace’s mobile audience is more engaged than that of Sharethrough or TripleLift, with 2.3X more time spent than Sharethrough, and 2X more time spent than TripleLift.
Nativo’s reach is stickier. Users visit the Nativo marketplace 2x more frequently than BuzzFeed (average visits per visitor: 6.5 for Nativo, 3.2 for BuzzFeed).
"Since the beginning, Nativo made a deliberate decision to take a long view in regards to our relationships with publishers of the open web. We focused not only on growth, but also retention through technology, service, and differentiation,” Jason Kalin, Nativo’s SVP of Business Development, remarked to Globe NewsWire. “As proud as we are of having the largest reach, we're even prouder of how we got here - with a commitment to delivering real value treating our advertisers and open web publishers as partners."
For a visual snapshot of how Nativo’s reach compares to Sharethrough and TripleLift, download our onesheet.
*comScore Media Metrix, U.S., April 2018, custom defined ranking of native marketplaces
**Native Articles compared to non-exposed; comScore BSL Study, 2016