Nativo Core Values


We thrive on improving the advertising ecosystem.

We work collaboratively to build smarter, more meaningful solutions.


We build products and sophisticated platform features unlike anywhere else.


We lead by example, acting strategically to make advertising better.


We develop superior technology: efficient, simple and intuitive.


We celebrate good wins, good deeds and good people.


We Love Our Employees


Sofia Maravich, Senior Director, Client Success

Sofia oversees the team that works with advertisers to run exceptional campaigns at Nativo. Sofia joined the company as its fourth account manager in 2014 and has enjoyed fostering the growth and development of a now much larger team. She loves the culture and team at Nativo. “It’s always a pleasure to work with smart, fun and hardworking people who are never afraid to think outside the box,” she says. “I love building relationships with my clients and I enjoy the fact that no day is the same.”


Rich Horace, Senior Director, DevOps

Rich has over 25 years of experience in operations, including ten years in early-stage startups, building DevOps-style teams and scaling infrastructure in the online advertising space. He’s a Nativo “OG:” in 2014, he was the first employee to start at the Los Angeles office. His team manages the Nativo platform infrastructure and keeps the systems running and ad delivery flowing. “What’s best about Nativo is the transparency,” Rich says. “I’ve never been at another company where the executive team has consistently shared so much of the company direction, opportunities, successes and challenges.”


Mish Lee, Manager, QA Engineer

Mish, who has been with Nativo since 2015, leads a team of QA engineers who work closely with DevOps and Product to validate and manage software releases. She is fascinated by the unique technical challenges the ad tech industry faces and how Nativo is solving them. “The Nativo team is very flexible when it comes to trying new problem-solving approaches,” she remarks. As Nativo’s first woman engineer, she has enjoyed taking part in developing the company’s culture and diversity. She also leads initiatives to support women in tech and admires the influence that Nativo has in the Los Angeles tech scene.