Media Post | September 12, 2018 Consequences of the post-GDPR world: the reemergence of contextual targeting and the rise of second-party engagement data from publishers.
Website latency is a silent but efficient UX killer, siphoning off crucial audience and ad impressions.
IAB UK | June 12, 2018 - Labeling sponsored content ensures transparency and improves the consumer experience.
MediaPost | June 11, 2018 - Protecting one’s brand doesn’t mean giving up placements alongside dynamic categories of content like news.
comScore data shows Nativo delivers more desktop and mobile monthly uniques than any native provider.
Native Advertising Institute | May 28, 2018 - The days of interruptive, irritating pre-roll ads may be coming to an end.
Digiday | May 22, 2018 - In-feed ads, whether served on social media or premium media sites, aren’t just a way to advertise and sell product, they’re a way to give exposure to positive stories.
Media Post | May 21, 2018 - Overreliance on Facebook—whether for traffic or targeting—is a dangerous thing.
Marketing Land | April 30, 2018 - Advertisers must abandon the “reach-at-all-costs” mentality that dominated during the first era of programmatic.
Media Post | April 24, 2018 - A committee at the Interactive Advertising Bureau (IAB) has just released a guide on branded content creation and distribution.
Media Post | April 23, 2018 - Native advertising platform Nativo has named Oded Cohen chief technical officer and Woo Kim CFO.
Business Insider | April 4, 2018 - Digital advertisers are leaning more heavily on native ad formats.
The Philadelphia Inquirer | April 10, 2018 - Native is a critical revenue source for the media ecosystem, and it requires a higher level of oversight and disclosure than any other ad unit.
VentureBeat | April 2, 2018 - VentureBeat’s recent coverage of Nativo’s Spend On Native Advertising Report (SONAR) included content best practices for automotive advertisers.
Adweek | March 21, 2018 - Nativo CEO Justin Choi predicts "increased proposals for government oversight" of Facebook.
Built in Los Angeles | January 25, 2018 - Nativo is one of the top five startups in LA that have built fun and cozy workspaces to engage and inspire their employees.
Native Advertising Institute | January 10, 2018 - Native advertising has become just advertising. But the feed is still a sacred ground for consumers and publishers alike.
ExchangeWire | December 19, 2017 -GDPR will push marketers to be more thoughtful about their message and make a renewed connection with consumers.
Buy-side fees in the programmatic supply chain have gone under the microscope as of late, with the recent news that Rubicon has eliminated...
New Orleans - Nativo was awarded “Best Native Advertising Partner” at the 2017 iMedia ASPY Awards. Now in their 14th year, the ASPY...