Congrats to our publisher partners who received Pulitzer Prizes this year.
TechCrunch | March 29, 2019 SimpleReach provides complementary measurement technology to Nativo that will help brands unlock their Return-on-Content.
Nativo’s SVP, Strategy & Operations Chris Rooke was commended for his contributions while co-chairing the IAB’s working group.
GlobalNews | February 11, 2019
Marketing Land | February 5, 2019 Brands should focus their open web spend on strategies that work within the mid-funnel, which means emphasizing content.
GlobalNews | December 13, 2018
Martech Advisor | November 15, 2018 Nativo’s Content Library helps brand marketers measure their Return-on-Content investment.
Media Post | September 12, 2018 Consequences of the post-GDPR world: the reemergence of contextual targeting and the rise of second-party engagement data from publishers.
Website latency is a silent but efficient UX killer, siphoning off crucial audience and ad impressions.
IAB UK | June 12, 2018 - Labeling sponsored content ensures transparency and improves the consumer experience.
MediaPost | June 11, 2018 - Protecting one’s brand doesn’t mean giving up placements alongside dynamic categories of content like news.
comScore data shows Nativo delivers more desktop and mobile monthly uniques than any native provider.
Native Advertising Institute | May 28, 2018 - The days of interruptive, irritating pre-roll ads may be coming to an end.
Digiday | May 22, 2018 - In-feed ads, whether served on social media or premium media sites, aren’t just a way to advertise and sell product, they’re a way to give exposure to positive stories.
Media Post | May 21, 2018 - Overreliance on Facebook—whether for traffic or targeting—is a dangerous thing.
Marketing Land | April 30, 2018 - Advertisers must abandon the “reach-at-all-costs” mentality that dominated during the first era of programmatic.
Media Post | April 24, 2018 - A committee at the Interactive Advertising Bureau (IAB) has just released a guide on branded content creation and distribution.
Media Post | April 23, 2018 - Native advertising platform Nativo has named Oded Cohen chief technical officer and Woo Kim CFO.
Business Insider | April 4, 2018 - Digital advertisers are leaning more heavily on native ad formats.