2017 was an exciting year for Nativo. We moved into a beautiful new office, helped deliver meaningful content experiences to consumers, improved the way marketers distribute and analyze the impact of branded content, and supported publishers with healthier monetization alternatives. In the process, we added new products and features for advertisers and publishers alike.
The Quality Question: Increase Fill Without Making Sacrifices
Increasing fill and optimizing yield is more important than ever to publishers — but accomplishing this without sacrificing quality can sometimes be a challenge. That’s why we launched Demand Channels. Demand Channels give publishers streamlined options to opt into demand with increased transparency into the demand they access. This includes nativeRTB, an ever-growing aggregate of third-party demand providers in an open exchange, and Nativo Premium, which delivers premium demand from Nativo’s direct relationships with top advertisers and agencies. Watch our webinar on Demand Channels here.
[Watch] The Video Necessity
These days, advertisers are spending 56 percent of their budget on video. Publishers can keep up with Nativo’s Syndicated Video Demand Channel, the perfect opportunity for publishers who are looking for incremental video demand, but don’t have editorial video and don’t want to run standalone pre-roll ads. Syndicated Video enables them to activate new video demand from premium content publishers, powered by content from over 300 channels of programming across News, Sports, Entertainment and Lifestyle. In this execution, a pre-roll ad precedes syndicated video content, and can run in any existing placements.
Nativo offers two Native Video formats: Click-to-Play and Scroll-to-Play. Read more about them here.
How Do You Bridge the Gap Between Demand and Reach?
Often, publishers running direct-sold campaigns don’t have the necessary owned and operated reach to deliver campaigns in full. Nativo’s Content Amplification bridges the gap between demand and reach. Content Amplification is a paid distribution channel focused exclusively on scaling publisher direct-sold campaigns across a marketplace of high-performing native inventory. It’s a valuable tool to discover new audiences, drive additional traffic and increase engagement.
A Happy New Year
We’re grateful for all of the publisher and advertiser partners who have played a part in our success and supported our mission to improve the advertising ecosystem. We have some really exciting things in store for 2018, so stay tuned!