Luxury travel resort was looking for opportunities to drive awareness and increase bookings for their exclusive rooms and luxury suites.
Their challenges? Understanding where they fit in the luxury travel space and how the leading luxury resort can stand out in a crowded industry during a travel rebound. Specifically, they were looking to keep their hotel on top of the minds of luxury travelers.
The easing of travel restrictions, consumers' pent-up savings & vacation demand all led to the spring travel boom of 2022. The wait is over, a window is open for consumers who have wanted to travel somewhere for a long time.
Making Nativo’s storytelling platform the ultimate partner to connect with travelers who were seeking out how to make their luxury island travel a reality.
What did Nativo do? Build a content strategy around driving awareness and consideration for the luxury resort’s offerings and experiences on Maui utilizing Nativo’s proprietary Native Article format to influence conversions. Leveraging Native Articles engaged consumers interested in traveling by educating them first through vibrant images & videos, and easy-to-follow information about the hotel and travel destination.
Each article had a specific objective:
With the help of Native Article, the content strongly resonated with luxury travelers, and continued to elevate the brand and educate consumers on why the hotel is right for them. Through engaging long-form content, the brand drove a 2:1 increase in revenue and exceeded the engagement benchmark.
This campaign revealed that readers are actively seeking out information on luxury travel and want to be educated in making informed decisions about where to stay & what to do. Eye-catching visuals, aspirational subject matter and multiple click-outs drove readers to click through to the brand page 22.4% above benchmark.
Think Bigger Than Just the Brand
From Dreaming to Planning
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