Who we share your Personal Data with.
The table below describes who we share your Personal Data with, what we share and why we share it.
We endeavor to ensure that people to whom we provide Personal Data hold it subject to appropriate safeguards and controls. In addition, where relevant, when we share Personal Data with third parties who are not directly subject to the GDPR, we make sure:
· that party is either:
o based in a country that has laws and institutions in place; or
o part of a sector or participates in a framework (e.g., the EU-U.S. Privacy Shield), that the European Union considers ensures that your Personal Data will be adequately protected; or
· adequate safeguards are in place to ensure your Personal Data will be protected in line with the requirements of the GDPR.
Important note: as above, all the Personal Data we share is ‘pseudonymous’.
|Recipients||Category(ies) of Personal Data we share.||Why we share this Personal Data|
|Demand Side Platforms, Supply Side Platforms, Ad Networks, Exchanges, and Dynamic Creative Optimization Partners (At a high-level, these are technology providers we partner with that use software programs to enable Advertisers to buy ad space on Publisher Properties).||Segment Data (including Non-Sensitive Health Related Segments), Location Data, device information (i.e., device type, make, model, and user agent string, which contains additional information about your device and application you are using), browser language and IP address, in each case tied to a Cookie ID or Mobile Advertising ID.||To allow Demand Side Platforms to target advertising content you will see as Ads more effectively.|
|Hosting Provider||User Profile Records; Log Records; Segment Data (including Non-Sensitive Health Related Segments); and Location Data.||Our services are hosted on our proprietary Nativo Platform. In order to host this service, we have to pass all the data we hold (including your Personal Data) to our hosting provider|
|An acquirer or insolvency practitioner||User Profile Records; Log Records; Segment Data (including Non-Sensitive Health-Related Segments); and Location Data.||We may share Personal Data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding. All counterparties will be required to keep such information strictly confidential.|
|Law enforcement agencies and regulatory authorities||User Profile Records; Log Records; Segment Data (including Non-Sensitive Health Related Segments); and Location Data.||We may share Personal Data as we believe necessary or appropriate:
• to comply with applicable laws; and/or
• to comply with lawful requests and legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirements.