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The Connection Effect
Learn how top brands are using native advertising to drive engagement, with tips, trends, and tools to help your content work harder.
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What Is the Success Rate of Native Ads?
Learn how advertisers should be thinking about native advertising in the context of their broader advertising efforts
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What Is the Impact of AI and Machine Learning on Commerce Media?
Here are four key ways in which AI and machine learning are powering commerce media.
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What Is the Role of Influencer Marketing in Commerce Media?
As commerce media and influencer marketing converge, new opportunities for advertisers to drive meaningful connections are created
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What Is the Difference Between Native and Non-Native Ads?
Unlocking the Power of Native Advertising: Seamlessly Blending Brand and Content Marketing
What Is Commerce Data?
Explore the primary types of commerce data offered by commerce media platforms and how they become even more valuable when paired with first-party data.
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What Is an Example of Contextual Targeting?
Uncover the power of contextual targeting in these real-world examples across e-commerce, streaming, social media, news, mobile apps, and content destinations
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