Justin Choi

President & CEO
Justin Choi is a serial entrepreneur, digital inventor, founder of 3 ventures and CEO of Nativo.

With more than a dozen key patents, the Nativo platform is the most advanced end-to-end ad platform, used by premium publishers to power their monetization strategies and by brands to create meaningful connections with consumers.

Previously, Justin founded Cie Digital, a hybrid innovation consultancy and venture studio. Cie Digital partners with both large enterprises and early stage startups to fund, build and accelerate innovation. At Cie Digital, Justin provides cross-industry strategic guidance to C-suite executives and first-time founders alike.

Cie Games was born of Cie Digital, producing one of the largest apps on Facebook and two top grossing mobile app games, including Racing Rivals. By licensing and advertising with brands from Ferrari to NASCAR, Justin incorporated brands within virtual gaming environments, reaching 70M+ players. Cie Games was acquired by Electronic Arts by way of Glu Mobile.

Justin is an expert in gamification, deep data analytics and social and mobile advertising.

Justin was born in South Korea to a single teenage mother. At age 11, Justin received his first computer, an Apple IIGS. A hefty investment for his small family, the computer changed the course of his life, exposing him to a rich array of experiences and disciplines from music to graphic design and programming. Justin has never stopped dreaming and inventing since.

Jason Kalin

Chief Business Officer
Jason Kalin has been overseeing the company’s publisher strategy, sales and operations at Nativo since 2012. Prior to Nativo, he held various sales leadership and operations roles at Visible Measures, a video advertising-technology company, and Marchex, a leading B2B call and conversational analytics company.

Jason was also an early employee and Director of Sales at IndustryBrains, a B2B online advertising solutions startup that was acquired by Marchex. Jason also serves as a RIHub Venture Mentor for entrepreneurs in the New England area and holds degrees in History & Education from Syracuse University.

Rob Leff

Chief Financial Officer
Rob serves as Chief Financial Officer and leads the finance organization for Nativo. He brings extensive background and expertise in financial operations and strategy, mergers and acquisitions, financial planning and analysis, business intelligence, predictive analytics and data science, operational finance, revenue management, accounting and investor relations.

Before joining Nativo, Rob served as Chief Investment Officer and CFO for VideoAmp, where he was integral to continued exponential growth including securing financing. Rob also served as CFO at OpenX, implementing an innovative industry-first publisher payment guarantee program. Prior to that, Leff spent 7+ years as Chief Financial Officer at Fandango, where he led the company through tremendous growth and global expansion, including the acquisitions of Flixster and Rotten Tomatoes among other major deals. Rob is a graduate from Northwestern University and has an MBA from Kellogg School of Management.

Marcelo Muniz

VP of Software Engineering
Marcelo Muniz is a highly experienced software development professional with nearly two decades of experience in the advertising and gaming industries. As the Vice President of Engineering at Nativo, Marcelo oversees the Engineering team, and he is focused on creating a cutting-edge, enterprise-grade advertising platform that is both scalable and reliable.

Prior to joining Nativo, Marcelo held a senior role at Cie Digital Labs, where he opened and managed their international R&D branch in Brazil. Marcelo's expertise in software development has been instrumental in driving innovation and growth for the companies he has worked for, and he is now bringing that experience to Nativo.

In addition to his work in the tech industry, Marcelo is also the co-founder of Dicionário Informal, the largest Portuguese online dictionary where users can create and share content. Marcelo's passion for technology and his commitment to creating innovative solutions are a driving force behind his success, and he continues to push the boundaries of what is possible in his role at Nativo.

Mark Putrus

Chief People Officer
Mark serves as Chief People Officer and oversees the company’s people strategy and operations, with a focus on delivering groundbreaking people solutions that translate into greater employee engagement and a company where everyone feels like they belong. He is passionate about cultivating a purpose-led, values-driven, inclusive culture, balancing new technology with the human touch to create an inspiring people experience.

Before joining Nativo, Mark served as Chief People Officer for Zovio (Nasdaq: ZVO), an educational technology company, leading a team responsible for redesigning all aspects of the company’s people and culture strategy and led efforts to drive organizational transformation.

Mark also has served in senior human resources roles at ResMed (NYSE: RMD) and commercial leadership roles at Metagenics, Shire Regenerative Medicine, and Bard Peripheral Vascular. Mark is a graduate of the University of Southern California.

Michael Riley

Head of Sales and Partnerships
Michael Riley serves as the Head of Sales and Partnerships at Nativo. Since joining the company in February 2015, Michael has been instrumental in piloting the company's first vertical lead program. He has also served as the first Client Innovation Lead, led agency partnerships, and played a key role in launching Nativo's insights product and team.Before his tenure at Nativo, Michael gained valuable experience at Collective Media and a rep firm focused on eight media brands. He also ventured into entrepreneurship in the telecom industry. Beyond his professional career, Michael has acted as an investor and advisor for businesses in the tech and hospitality sectors, contributed to charitable efforts, and served on the boards of the Marcus Graham Project, Adcraft Club of Detroit, and 313 Digital.Michael's contributions to Nativo include forging unique partnerships and earning recognition for his sales leadership and philanthropic efforts.
Life at Nativo
Our employees are innovators, collaborators and risk takers driven by curiosity and an entrepreneurial spirit to elevate advertising and improve the open web experience.

What does that look like? Glad you asked.
What We Do
At Nativo, we enable brands to unlock the power of content to engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments.
Our Vision
Elevate advertising by enabling brands to unlock the power of content to engage and influence their audiences.
Our Mission
Solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising.
Our Culture
Our values are instilled into everything we do. They’re reflected in the platform we built, the relationships we have with our clients and our dedication to improving the advertising ecosystem. They’re also the framework for the environment we strive to provide for our most valuable asset: our employees.
Our Values
Our values are informed and influenced by every team member at Nativo. They are more than just words on a page—these principles guide how we make decisions and serve as a north star in helping us achieve our ambitious goals. They keep us grounded and ensure we remain true to who we are.
Together Icon
We Succeed Together
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We Choose Speed
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We Improve Everything We Touch
Strength Icon
We Are Strengthened by Our Differences
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We Are Passionate About Extraordinary Service
Our Benefits
At Nativo, we are a people-first culture that believes wholeheartedly that our team members are the foundation of our success. That’s why we provide a wide range of benefits and programs to support our team members and their families. This guide provides an overview of those benefits!
In partnership with PerkSpot as well as ADP’s LifeMart, we deliver personalized discounts through your own discount portal, where you can browse deals, search by brand or category, and enjoy savings on a variety of products and services.
Company Sponsored Insurance Plans
Medical, dental, vision, life insurance, income protection, HSA / FSA and more.
Health &
$250 yearly to use for wellness activities (think: massage, gym memberships, kayak trip, etc).
with Other Benefits Vendors
RocketLawyer, GymPass, Cleo Family, OneMedical.
One-time for Remote Office Setup
All Nativo new hires are given a $750 budget to outfit their home office in whatever way they need to make it the most comfortable and conducive to working from home.
401(K) Retirement Plan with Company Match
Nativo matches 25% of deferrals up to 6% of income - fully vested after two years of service.
Pet Insurance
We value all parts of our team members’ families - no matter if they have fur or not!
We believe everyone should be a stockholder and share in the benefits of our success. We are committed to helping our team members build long-term wealth through our equity program.
We think our team members are exceptional, and you all likely know talented people who would thrive working with us! Our referral program is an excellent opportunity to thank and reward you for helping us attract top talent. Incentives range from $2,000 - $5,000.
Your Time
Generous Vacation Time
Unlimited PTO for salaried team members, generous time off for hourly team members.
Paid Holidays + Winter Break
12 company-paid holidays, as well as time off between Christmas and New Years during the Winter months.
Summer Fridays
Wrap up your week early between Memorial Day and Labor Day.
New Parents
12 weeks paid leave for birthing parents, 8 weeks paid leave for new parents and mindful return to work transition. 3-month diapers and wipes subscription.
Sick + Bereavement Leave
12 weeks of paid sick leave in order to help you recover, as well as paid time off for loss (including pregnancy loss).
Civic Duties
Paid time off for voting in local, state, and national elections.
Where We Hire
Nativo being remote-first means remote. We hire globally and we prioritize flexibility by mastering asynchronous work. We focus on getting things done, not where you are getting them completed at.

remote associates available around-the-clock
years of operation since 2010
Our Leadership
Nativo plays a crucial role in guiding an organization towards its goals and ensuring effective decision-making through senior leadership. Strong leadership fosters a positive work culture, encourages innovation, and establishes a clear vision for the company’s future. Effective leaders inspire and motivate teams, driving collective success and growth.
Executive Team
Justin Choi
President & CEO
Jason Kalin
Chief Business Officer
Rob Leff
Chief Financial Officer
Marcelo Muniz
VP Software Engineering
Mark Putrus
Chief People Officer
Michael Riley
Head of Sales and Partnerships
Senior Leadership Team
Danish Ahmed
Director of Product
Carl Bauml
Vice President Agency & Programmatic Partnerships
Min Choi
Senior Director of Engineering
Jinhwa Chun
Director of Product
Vanessa Confessore
Senior Director of Experiential Marketing
Bridget D'Angelo
Vice President of Client Success
Victor DeLeo
Regional Vice President of Sales
Cherie Desai
Senior Director of Strategy
Greg Friend
Vice President of Content, Strategy, & Insights
Becky Hall
Senior Director of Pricing & Planning
Casey Hartigan
Senior Director of Strategic Accounts
Jordan Hyman
Senior Vice President of Sales
David Jenkins
Senior Director of Publisher Development
Hannah Lane
Senior Director of Brand & Product Marketing
Joon Lee
Senior Vice President of Sales
Martin Mania
Vice President of Accounting
Justin Mihalinec
Regional Vice President of Sales
Sarah Patel
Vice President of Sales
Eric Perez
Vice President of Software Engineering
Ryan Pfeifle
Senior Director of Programmatic Strategy
Daniel Rabiner
Vice President of Business Operations
Bijith Sathyavathi Bhaskaran
Senior Director of Engineering
Ronald Silva
Senior Director of Account Management
Casey Wuestefeld
Vice President of Business Development
Join Our Award–
Winning Team
Apply today to join a community of dedicated individuals creating meaningful consumer connections with the most advanced technology platform for integrated ads.
Open Positions
Current Job Openings
Director, Platform Sales
Remote (East)
See Position
Product Manager
‍Remote (US-Nationwide)
See Position
Account Executive
Remote (East)
See Position
Talent Community
Future Opportunities
Remote (US-Nationwide)
See Position