Publishers

End-to-end technology and monetization solutions for premium ad experiences

Drive revenue through differentiated ad offerings

Advertisers are investing more in storytelling to reach and engage their audiences, putting a greater focus on content-led advertising. Nativo's storytelling platform enables publishers to build a differentiated ad portfolio with unique executions.

What Publishers Can Do With Nativo

Empower your direct sales

Grow your book of business with differentiated ad formats, from Stories to Nativo’s proprietary Native Article.

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Improve operational efficiency

Integrated technologies such as dynamic creative optimization drive efficiency and deliver deep insights for ad operations teams.

Nativo's content performance module

Simplify creative execution

Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.

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Drive site monetization

Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships

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Hearst Logo

Nativo has enabled our team to optimize our sales efforts. With rich reporting features and easy-to-use campaign and creative management tools, we have been able to manage direct-sold campaigns and deliver against campaign goals more efficiently.”

Director, Ad Operations

Hearst

Read the case study
Advance Local logo

“It was important for our setup to have access to a centralized campaign management interface, with breakdowns of pacing and status by budget. With Nativo, this information is accessible upfront in an easy-to-use dashboard, to help with quick decision making. In addition, the sharable preview links are key in our sales process and is a feature we use frequently to obtain client approvals. Our team has been effective in rolling out these capabilities to our different markets and getting the teams up to speed on the platform fairly quickly."

Customer Success Manager, Ad Platform Initiatives

Advance Local

MotorTrend Logo

“Since we started working together in 2013, Nativo has been able to adapt to our business needs enabling us to scale integrated ad formats for our clients across our properties as well as prioritize between direct-sold and Nativo sourced demand. Their platform continues to provide the support, innovation, and tools required for our team to improve the efficiency of our campaign management while maintaining outstanding performance for our clients.”

SVP Digital Media

MotorTrend

Los Angeles Times logo

“Our content studio team leverages Nativo’s Content Landing Page product to quickly build sponsored content articles that can be promoted through native ads on site and other paid channels. This execution gives us advanced control and insights into user engagement, while maintaining the overall site experience. The content we create and distribute through the Nativo platform performs with high levels of engagement that our clients love to see.”

Los Angeles Times

Senior Digital Planner

Entrepreneur logo

“The Nativo platform is one of the most user-friendly, intuitive tools I have come across. The creative editor streamlines our processes and eliminates inefficiencies in the workflow. The attention to detail in making even the mundane tasks easy, and the Nativo team’s openness to receiving feedback is a true testament to a team that focuses on the needs of the user. As a day-to-day user, I can attest to saving time and being more efficient in campaign management using the Nativo platform.

Director, Ad Operations

Entrepreneur

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The Nativo Advantage

Publisher Enablement

Solutions to meet your revenue goals from unique demand to a SaaS Ad Platform that empowers direct advertising sales.

End-to-End Platform

The Nativo Ad Platform combines ad serving, optimization, creative and reporting technologies enabling publishers to build and grow their ad businesses.

Patented Technology

Patented and proprietary technology that provides a net new revenue source for your organization with minimal impact on resource requirements.

Premium
Demand

Whether you are monetizing your site or looking to backfill your direct sales efforts, Nativo offers unique and premium demand from our direct agency and brand relationships.

81%

of consumers trust content on publisher sites

Digital Content Next

3x

lift in purchase intent with sponsored content

IPG Media Lab

45%+

lift in revenue when publishers began using integrated ad formats

Nativo Platform Data

Schedule a Demo

Resources

Publisher

The Tide is Changing: Privacy is a Publisher’s Opportunity

Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand

Case Study

TAN Delivers 24% Increase In Qualified Website Traffic With The Nativo Ad Platform

Nativo worked with TAN to implement new technologies that would solve two major pain points.

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How Hearst Realized 6X ROI On Their Ad Platform Implementation

Hearst leveraged Nativo’s Enterprise Ad Platform (EAP) to improve campaign delivery, efficiency, and ultimately, sales.