Native advertising is the placement of branded content in the content feed of a publication. The placement is matched to the layout of the site but clearly labeled as an advertiser-promoted article. Common examples of native ads that you see everyday are Promoted Tweets on Twitter and Sponsored Stories on Facebook.
Each placement of advertiser-sponsored content is formatted to be consistent with the layout of the site on which it appears. It is clearly marked as an advertiser-sponsored content. The advertiser’s brand or product is listed as the content's author along with the brand or product’s logo within the content.
Relevancy is enforced in two ways. First, advertisers cannot choose the individual sites on which their content will appear. Nativo automatically matches the content to relevant sites based on the information contained in the content. Further, the Nativo platform will analyze initial read rates in the first few hours of the campaign. If your audience is not responding to the article, no further impressions will be delivered to your site. The content will only continue to appear on your site as long as your audience is responding to it.
Yes. Each placement is labeled as Nativo with a clear message that the content is sponsored. The logo of the advertiser’s brand or product is shown with each Nativo placement and the brand or product is listed as the content's author.
The articles are dynamically served and inserted as an ad. Once the campaign reaches its end date or impression target, the article is gone from your site. It's not placed into your CMS. All articles and links served by Nativo include nofollow and noindex tags. The system is designed to not create a positive or negative impact on SEO.
Yes. As long as you do not modify our content, we don't limit the advertising you do around the Nativo placement.
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To find out more about how you can manage your Nativo ad settings as a consumer, CLICK HERE.