Digital measurement has evolved. Traditional attribution metric methods (such as last touch or cookie-dependent) are now considered limited. For content marketers to drive meaningful conversions, they need to rely less on simple viewability metrics and begin to implement advanced strategies that capture the full spectrum of consumer interaction.
Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy. You’ll find out:
Chan’s expertise bolsters company’s focus on strategic growth and expansion.
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