Chris Rooke, SVP of Strategy & Operations for Nativo, the leading unified technology platform for in-feed and branded content advertising, has been awarded a 2019 Service Excellence Award by the Interactive Advertising Bureau (IAB). The IAB Service Awards honors individuals at IAB-member companies who have gone above and beyond to make standout contributions to IAB initiatives in the past year.
This award fuels a long-standing working relationship. Rooke also collaborated on the Advertising Quality Measurement Buyer’s Guide, the IAB Deep Dive on In-Feed Ad Units, and The Native Advertising Playbook. He was instrumental in helping industry watchers understand native as a category when it was in its nascent stages. As the leading unified technology platform for in-feed and branded content advertising, Nativo remains actively engaged in efforts to grow and foster best practices and growth within the segment.
With the IAB Service Award, Rooke was in particular commended for his contribution to the strategy and execution of the “Branded Content Creation and Distribution Guide” while serving as a co-chair of IAB’s working group. The document is dedicated to helping marketers and their agencies identify the various branded content creation and distribution options available today.
“I’m honored by this award, proud to have contributed to the IAB’s critical efforts and thrilled to continue to add value to the vital organization that sets industry standards and works toward advancing a healthy ecosystem built on quality and best practices,” said Chris Rooke. “I share in the honors with the entire team at Nativo, who work day in and day out to raise the bar for customer results, service and transparency to take our segment to new heights.”
Content marketing continues to grow globally. According to eMarketer estimates, native advertising will continue to grow as a portion of overall digital spend, which comprises the majority of overall ad spend per recent estimates. Some peg native will reach $400 billion by 2025. Additionally, eMarketer forecasts that upwards of 77 percent of all mobile display ad dollars will be spent on native placements.
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