Nativo's Programmatic Revenue Soars Over 120% Year-Over-Year in Q2
LOS ANGELES, July 1, 2025 -- Nativo, the most advanced platform for premium ad experiences, built to help advertisers connect and publishers grow, today announced that its programmatic business grew by an impressive 120% year-over-year in the second quarter of 2025. This recent wave of growth has been driven by the company's massive increase in scale due to rapid adoption by large premium publishers, who are attracted to Nativo's exclusive demand and wide support for unique as well as standard native, display, and video formats.
Nativo's growth and strategic differentiators has attracted a wide range of new partners this year. So Nativo has appointed Gayle Meyers as a new board director to help navigate and maximize these new opportunities. Meyers is a respected strategist and investor with experience supporting growth-stage venture and PE-backed companies across media, marketing, data, and technology. She is the founder of Growthing, an advisory firm that works with executive teams and investors on strategy, operations, and leadership alignment. Meyers serves on the boards of companies including Anteriad and Azira, with a focus on commercial governance, go-to-market strategy, and long-term value creation.
Meyers' appointment to Nativo's board comes during a year of transformation for the organization. In her new role, she will focus on helping the company navigate multiple strategic transitions to maximize opportunities inherent in programmatic advertising, commerce, AI, and Nativo's unique creative rendering technology.
"Our exceptional programmatic growth validates what we've long believed: that buyers will value direct access to quality inventory that consistently delivers results," said Justin Choi, CEO at Nativo. "As the market evolves, our focus on quality, differentiation, and premium placements sets us apart. Gayle's addition to the board further strengthens our ability to navigate what's next."
Meyers currently advises a portfolio of digital media companies and has held executive and board roles at industry-leading firms, including LUMA Partners, Tinuiti, JWP Connatix, and Acceleration Partners. Her deep expertise in driving operational excellence and strategic growth will help guide Nativo as it expands its programmatic capabilities and partnerships.
"Nativo has built an enviable reputation for high-quality native and content-driven solutions that deliver real value for advertisers and publishers alike," said Meyers. "I'm thrilled to join the board at such an exciting moment of momentum and to help shape the company's continued growth. The company's buy- and supply-side technology is built for where advertising is going versus where it's been, and that's not something many companies today can say."
As programmatic buyers sharpen their focus on direct, efficient paths to premium supply, Nativo remains uniquely positioned to deliver scalable native and content formats that outperform in both brand and performance objectives — even amid tightening budgets and shifting market dynamics. This unique position is due to the expansiveness of Nativo's buy- and sell-side technology and the resilience that comes with its multiple revenue streams, including managed services, self-serve offerings, ad platform licensing, and others. Nativo provides direct and curated access to supply, along with the widest-available support for unique and standard display and video formats.
