MediaPost | August 14, 2020 - While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence.
Read the full Q&A with Eugene on Search Engine Watch.
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Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate
