We serve billions of ad impressions every single day across our publisher network, which means we have access to granular performance data on a scale no other partner can match. We go deeper than surface-level performance metrics to give you a multi-dimensional view of how your content performed - and, more importantly, why it performed that way.
Here are some of the ways that Nativo drives outcomes with insights:
▶ Our platform automatically optimizes campaigns for the best performance, continually A/B testing different headlines, images, creatives, placements and contexts.
▶ Expert analysts attach a “why” to the “what.” We contextualize your findings against the broader landscape and translate insights into actionable strategies.
▶ Our AI-powered Insights Platform® synthesizes data across our publisher network, pinpointing performance drivers across campaigns, verticals, topics, personas and creatives. It also offers real-time industry topic and audience affinity tracking, plus earned content insights and competitive content intelligence.
Want a sneak peek? Watch this 60 second demo from Michael Riley, our SVP of Global Partnerships and Innovation.