Nativo Brand Safety and Take Down Policy

Last Updated: NOVEMBER 30, 2023

Nativo is dedicated to maintaining brand safety standards for both our publisher and advertiser partners. To this end, Nativo has taken several steps designed to foster a safe, fraud-free environment for ads placed.

Brand Safety Policy

Nativo directly integrates with publishers to ensure advertisers have access to high quality inventory. We provide transparency over advertising site lists to advertiser customers and adhere to industry standards in blocking sensitive inventory.

Additionally, Nativo utilizes the services and technology of Grapeshot to promote brand safe environments.

Brand Safe Environments

Nativo utilizes Grapeshot to promote brand safety. Through our integration, publishers and advertisers are able to block standard sensitive categories defined by Grapeshot.  

Sensitive Categories Include:

  • Adult Content
  • Arms
  • Illegal Downloads
  • Drugs
  • Hate Speech
  • Obscenity
  • Terrorism
  • Tobacco

Optional Sensitive Categories

  • Crime
  • Death & Injury
  • Military

Inventory Quality

Nativo is proud to be Certified Against Fraud by the Trustworthy Accountability Group (TAG).   To protect against fraud, Nativo utilizes filtering algorithms to identify and block suspect traffic.  

Nativo utilizes its proprietary data technology to monitor Invalid Traffic (IVT), also referred to as non-human traffic (NHT), across campaigns to enable ads to reach guaranteed human impressions.

You can find more information on our Invalid Traffic (IVT) Monitoring and Infraction Policy here.

Take Down Policy

Nativo takes preventive measures designed to promote the rendering of ad placements in brand safe environments, and adheres to the standard terms and conditions set by the Interactive Advertising Bureau (IAB) concerning campaign pausing.

Nativo reserves the right to decline to run a specific content component or campaign or remove a live native ad for any reason, without notice, in our sole discretion. This may include native ads which are counter to FTC regulations, Nativo’s own brand guidelines or those of our publisher network and placements subject to brand safety concerns.

Nativo will investigate notices of copyright infringement, and take appropriate actions under the Digital Millennium Copyright Act, 17 U.S.C. § 512(c)(2) ("DMCA"). For further information concerning this policy, please refer to our terms and conditions.