The industry at large is aware of Google’s plan to phase out cookies by 2022. But here’s the thing: Cookies have been broken for a while. Find out why in our latest Natively Speaking video.
Nativo Chief of Staff Brynn Moynihan details the identity solutions that address the crumbling cookie, including contextual targeting and email solutions, and looks to the future of cookieless targeting technology.
For more information on the industry’s cookieless future, check out Nativo CEO Justin Choi’s latest MediaPost piece that details what advertisers are currently missing when they rely on traditional data targeting for their campaigns - and what they can do about it.
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