a360media was able to leverage the Nativo Enterprise Ad Platform to replace their current ad platform and Google Ad Manager for sales enablement, improve efficiency and prioritize demand.
a360media owns and operates the leading celebrity and health & fitness media brands in the country. Early in 2021, a360media received a notification that their ad platform would no longer provide features that support their direct ad sales business. a360media had a deadline to find an alternative solution: t-minus 90 days.
a360media sought a replacement solution that would enable their small but mighty operations and sales teams to sell and run direct-sold native and sponsored content campaigns across their site properties at scale.
Nativo focused on offering a360media easily implemented solutions that would drive efficiency for their teams. a360media was able to leverage the Nativo Enterprise Ad Platform to replace their current ad platform and Google Ad Manager for sales enablement, improve efficiency and prioritize demand.
SALES ENABLEMENT
a360media quickly adopted the Enterprise Ad Platform to sell premium integrated ad formats and execute across all their owned and operated site properties. The intuitive creative builder and support team enabled a360media to minimize downtime between solutions and streamline the creative approval process.
EFFICIENCY
a360media leveraged Nativo’s JS integration to remove Google Ad Manager from their workflow for native placements, streamlining back-end processes and resulting in improved page performance and revenue. a360media’s lean team harnessed the integrated dynamic content optimization and creative builder to improve operational efficiency, capitalizing on time savings to focus on client strategy over campaign setup and optimizations.
DEMAND
a360media was able to leverage Nativo's premium and programmatic demand to fill any unsold inventory, maximizing demand revenue and overall page yield. Nativo is now one of a360media's top revenue partners.
With the Enterprise Ad Platform a360media saw immediate results both with efficiency and revenue.
Moving forward, A360 is looking to expand the partnership with Nativo to better streamline the creation and distribution of sponsored content executions with Native Article and expand their use of the Enterprise Ad Platform’s content management tools.
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