A360media Drives 10x Lift In Revenue

a360media case study

a360media was able to leverage the Nativo Enterprise Ad Platform to replace their current ad platform and Google Ad Manager for sales enablement, improve efficiency and prioritize demand.

The Enterprise Ad Platform allowed my team to implement a replacement solution, onboard into a completely new platform, and get a campaign live for a major advertiser within a month. Not only were we able to act quickly, but the team at Nativo was able to identify ways we could streamline workflows so our teams could work more efficiently.

- Paul Likins, Vice President Revenue Operations

Problem

a360media owns and operates the leading celebrity and health & fitness media brands in the country. Early in 2021, a360media received a notification that their ad platform would no longer provide features that support their direct ad sales business. a360media had a deadline to find an alternative solution: t-minus 90 days.

a360media sought a replacement solution that would enable their small but mighty operations and sales teams to sell and run direct-sold native and sponsored content campaigns across their site properties at scale.

Losing a critical component of our direct selling platform in such a short time was quite concerning. Identifying an alternative solution and implementing its onboarding and reintegration processes was a daunting task. Fortunately, Nativo was there to support us through this transition.

- Paul Likins, Vice President Revenue Operations

Solution

Nativo focused on offering a360media easily implemented solutions that would drive efficiency for their teams. a360media was able to leverage the Nativo Enterprise Ad Platform to replace their current ad platform and Google Ad Manager for sales enablement, improve efficiency and prioritize demand.

SALES ENABLEMENT

a360media quickly adopted the Enterprise Ad Platform to sell premium integrated ad formats and execute across all their owned and operated site properties. The intuitive creative builder and support team enabled a360media to minimize downtime between solutions and streamline the creative approval process.

EFFICIENCY

a360media leveraged Nativo’s JS integration to remove Google Ad Manager from their workflow for native placements, streamlining back-end processes and resulting in improved page performance and revenue. a360media’s lean team harnessed the integrated dynamic content optimization and creative builder to improve operational efficiency, capitalizing on time savings to focus on client strategy over campaign setup and optimizations.

Nativo was able to jump in and improve our business processes. Specifically, they recognized that doing a direct javaScript integration would improve page performance as well as revenue. The integration was seamless and required limited resources from our team.

- Paul Likins, Vice President Revenue Operations

DEMAND

a360media was able to leverage Nativo's premium and programmatic demand to fill any unsold inventory, maximizing demand revenue and overall page yield. Nativo is now one of a360media's top revenue partners.

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Results

With the Enterprise Ad Platform a360media saw immediate results both with efficiency and revenue.

  • $13.24 average eCPM from Direct Sold campaigns
  • 9.5X lift in revenue from Nativo Premium Demand year over year
  • 31% increase in eCPMs from Nativo Premium Demand year over year

Moving forward, A360 is looking to expand the partnership with Nativo to better streamline the creation and distribution of sponsored content executions with Native Article and expand their use of the Enterprise Ad Platform’s content management tools.


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