Banner blindness is no joke! Publisher content teams are becoming a strategic partner for brands and agencies trying to break through the ad clutter to reach consumers with their message. You understand the importance of balancing user experience with revenue opportunities. The marriage of integrated ad formats on publisher sites offers content teams the perfect balance for sponsored content: high impact, limited disruption, heightened brand safety, and higher profits. Download this eBook to learn more about the rise of content marketing and the role publishers can play in a brand’s content marketing strategy.
Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.
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Video stands out as the most engaging content medium among Gen Z
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5 Reasons to Use Video to Reach Gen Z
How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search
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Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business
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Maximize your impact during this festive season
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How to Get Ahead of Holiday Shopping: Benefits of Early Activation
