Banner blindness is no joke! Publisher content teams are becoming a strategic partner for brands and agencies trying to break through the ad clutter to reach consumers with their message. You understand the importance of balancing user experience with revenue opportunities. The marriage of integrated ad formats on publisher sites offers content teams the perfect balance for sponsored content: high impact, limited disruption, heightened brand safety, and higher profits. Download this eBook to learn more about the rise of content marketing and the role publishers can play in a brand’s content marketing strategy.
Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.
How to thrive and strengthen revenue during the potential downturn
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How Sponsored Content Can Strengthen Revenue in a Downturn
Watch our on-demand webinar on the attitudes, pain points & priorities of the 2023 healthcare patient
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The 2023 Healthcare Landscape: Delivering Value and Building Patient Relationships Using Branded Content
Watch our on-demand webinar on the benefits of blending qualitative and quantitative measurement
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Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement