AdExchanger | December 20, 2019 - The pace of change in advertising is accelerating, but technology is no longer the sole driver.
Instead, privacy regulations and heated competition among the tech giants are fueling today's major marketplace shifts, creating complicated dynamics throughout the industry.
These challenges will be an opportunity for advertisers and publishers to sharpen up in 2020.
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
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Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
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Better insights both inform your strategy and actively improve it, every step of the way
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Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage
