Advertisers And Publishers Must Adapt Their Priorities To Seize 2020’S Opportunities
AdExchanger | December 20, 2019 Marketplace shifts will challenge the industry to sharpen up.
AdExchanger | December 20, 2019 - The pace of change in advertising is accelerating, but technology is no longer the sole driver.
Instead, privacy regulations and heated competition among the tech giants are fueling today's major marketplace shifts, creating complicated dynamics throughout the industry.
These challenges will be an opportunity for advertisers and publishers to sharpen up in 2020.
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