AI v. Human-Generated Content: Can You Tell The Difference?

Find out what type of content resonates best with consumers in our latest insights report

Despite a flurry of interest in AI over the past several months, no one has really put it to the test when it comes to content.


While there are several surveys asking people what they think of AI vs. Human generated content, no one has tested different pieces of content to see which consumers prefer, or if they can even tell the difference.


Until now.


Nativo surveyed over 700 consumers in the US to understand more about how people react to AI vs. Human generated content.


They were presented with an article at random, asked to rate various features regarding its quality, and finally asked to guess whether it was human or AI written.


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