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Despite a flurry of interest in AI over the past several months, no one has really put it to the test when it comes to content.
While there are several surveys asking people what they think of AI vs. Human generated content, no one has tested different pieces of content to see which consumers prefer, or if they can even tell the difference.
Until now.
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Nativo surveyed over 700 consumers in the US to understand more about how people react to AI vs. Human generated content.
They were presented with an article at random, asked to rate various features regarding its quality, and finally asked to guess whether it was human or AI written.
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
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Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know
