How Automation Can Help Any Publisher Compete In Digital Advertising

Digital Content Next | November 29, 2021 - How can publishers survive and thrive given the inherent trust they have developed with consumers, and what technologies will enable that? To figure out what publishers need, let’s start with what they are missing. Publishers lack the technology to provide reliable, data-driven paths to revenue. And increasingly, they lack the people-power to get it all done. Automation will be key to turning weaknesses into strengths. Automation will also build on the advantages that publishers retain amidst all the digital change happening in their industry.
 

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