Within B2B Tech organizations, ITDMs may seem like the most important audience group to message to, but they are not always the only ones with decision making power. While the majority are the sole and final decision makers, almost as many are either part of a decision-making committee, or others narrow down the choices for them and then they make the final decision.
Read "B2B Tech Insights Report", prepared by Nativo Insights, now to learn:
Pharma advertisers are facing a fundamental challenge: justify value at every impression.
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Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate
Pharma’s future competitiveness won’t hinge solely on clinical data. It’ll depend on cultural relevance.
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Part 1: From Science to Storytelling — Why Pharma’s Future Depends on Emotional Equity
Activate quickly and efficiently based on your goals and budget
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Back to School, Better: Smart Advertising Strategies for 2025