B2B Tech Insights Report

Read our Insights Report on Tech B2B outcomes and responsibilities

Within B2B Tech organizations, ITDMs may seem like the most important audience group to message to, but they are not always the only ones with decision making power. While the majority are the sole and final decision makers, almost as many are either part of a decision-making committee, or others narrow down the choices for them and then they make the final decision.

Read "B2B Tech Insights Report", prepared by Nativo Insights, now to learn:

The responsibilities and outcomes for B2B Tech decision makers
Factors to select an enterprise tech partner
The BDM consumption journey

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Resources

Research

Predictive Audiences 101

5 Reasons to Use Video to Reach Gen Z

Video stands out as the most engaging content medium among Gen Z

Research

Content Marketing 101

Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business

How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search

Content Marketing 101

How to Get Ahead of Holiday Shopping: Benefits of Early Activation

Maximize your impact during this festive season