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Within B2B Tech organizations, ITDMs may seem like the most important audience group to message to, but they are not always the only ones with decision making power. While the majority are the sole and final decision makers, almost as many are either part of a decision-making committee, or others narrow down the choices for them and then they make the final decision.
Read "B2B Tech Insights Report 2022", prepared by Nativo Insights, now to learn:
Read our Insights Report on Tech B2B outcomes and responsibilities
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B2B Tech Insights Report 2022
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While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight.
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Here's a Checklist on How To Translate Data Into Compelling Insights
We are living in the relationship era and the cookieless future is less fear factor, more opportunity – a chance to reinsert value and personalization into relationships.
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Delivering More Personalized Content in an Increasingly Context First, Cookieless World
