Beyond Cookie-Less: What Will Advertising Look Like Without Identifiers?

MarTech | Sept 13, 2021 - Cookies are going away and the whole ecosystem is scrambling for replacement solutions.

MarTech | Sept 13, 2021 - Cookies are going away and the whole ecosystem is scrambling for replacement solutions. What happens when, inevitably, personal identifiers are completely taboo for adtech? Consumers are already masking their IPs due to security and privacy concerns, making IP addresses no longer a viable option for collection and analysis. Relevance and knowledge of the customer will replace targeting and addressability, and prioritize the consumers needs and interests.

Read the full Article on MarTech

Resources

News
Press

Master the Art of Engaging Your Audience with Your Brand Story

Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative

Case Study

Learn How a Leading Beauty Retailer Partnered with Nativo to Amplify LGBTQ+ Voices Year-Round

Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands

Native Advertising 101

Programmatic vs. Native Display Advertising

Exploring the Worlds of Programmatic and Native Display Advertising: Differences, Benefits, and Strategies