Beyond Views: Driving Real Engagement with Nativo’s Video Solutions

Capture audience attention with Nativo’s expanded video formats

In today's video-driven world, standing out is more important than ever. From battling a saturated market to adapting to privacy-friendly targeting standards, advertisers are challenged to break through the noise while connecting with audiences in impactful ways.

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The key lies in a strategic combination of high-impact video content tailored to audiences’ consumption preferences and Nativo’s proprietary, privacy-compliant technology, SPARC, powered by Nativo Predictive Audiences, which finds & delivers the optimal content, format, and audience mix.

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Read on to discover which of Nativo's video formats may be the right fit to pair with SPARC for your next video campaign!

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Large Video Format

Nativo’s Large Video Format offers a premium, large video player designed to broaden brand awareness and expand video reach across top editorial content.

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Benefits:

No reliance on heavy headlines or preview text
Flexible placement to align with advertiser KPIs (i.e. within articles, newsfeeds, alongside other web content, sticky, floating)
High viewability video that only plays when in view
Expansive inventory and lower CPMs than instream

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Use Cases:

Performance marketing
Grow brand awareness across premium environments
Repurpose long-form content
Use as a vehicle to discover brand perception by deploying with an in-video brand perception or competitive benchmarking survey

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Native Video

Native Video is an in-feed, non-incentivized video placement that matches the look and feel of publisher content, driving qualified video views from engaged consumers.

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Benefits:

Guaranteed viewable
Added headline & text when both are key for brand messaging
Fulfills native budgets & strategies

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Use Cases:

Tell brand stories
Drive down the funnel by connecting to educational content landing page
Leverage addition of text to remain compliant (i.e. pharma regulations)

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Stories

Stories is a high impact content-based format that inspires engagement with an immersive experience designed for today’s consumer. Scale content outside of social media with the ability to use existing stories (Instagram, Tik Tok, etc.) assets while maintaining superior control over brand safety and contextual relevance.

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Benefits:

High attention - 100% SOV via full-bleed visual
Higher engagement and qualified site traffic
Increase brand consideration
Identify intenders
Available on desktop and mobile

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Use Cases:

Engage younger or mobile-savvy audiences
Time-sensitive offers and announcements
Expand the shelf-life of existing social content
Showcase visual-first content
Reach non-social users within content of interest

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Whether you wish to maintain control with a prescriptive video mix or want to opt for a run-of-network package optimized by SPARC, we have you covered!

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