Brand content will explode with AI. Are publishers ready to capitalize?

Digital Content Next | January 25, 2023 - As artificial intelligence (AI) continues to evolve, we see more and more examples of AI-generated content in our daily lives. It is only a matter of time before brands start to adopt these tools to scale their content generation and power their content marketing strategies. This trend will only continue as AI gets better at producing quality content.

Companies will no longer be limited to having just a few people write their content. Instead, with automated content creation, brands can scale their content quickly and easily – and leverage their content resources to refine the messaging. This means less time spent creating individual pieces of quality content, allowing for more ideas and creativity to be explored on a grander scale. Companies may find themselves communicating with consumers in ways they never thought possible before.

As AI-generated content becomes more prevalent, publishers can capitalize on this trend by finding innovative ways to scale their operations and become strategic mediators between brands and audiences.

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