Target Marketing | February 10, 2020 - Branded content and native distribution are at the heart of marketing strategies for most brands. In fact, almost two-thirds of all digital display ad spend will go toward native advertising in 2020. In spite of this shift, many brands are still missing opportunities to make the most of their storytelling efforts.
Written by Lauren Castro, director of platform operation at Nativo, this article explores three ways content marketers can make their storytelling more effective in 2020, including taking advantage of self-service technology, contextual targeting and advertising, and improved measurement capabilities.
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