Adweek | July 13, 2020 - It’s been two weeks since the California Consumer Privacy Act (CCPA) entered enforcement, and the advertising industry is still assessing what, exactly, that might look like. As the industry waits with bated breath for an understanding of how the attorney general will hold businesses accountable to the relatively new law, other states are doing the same thing - but for a different reason.
How strictly CCPA can and will be enforced will have a direct impact on the other 24 states with consumer privacy bills in various stages of development. To give publishers and advertisers alike an understanding of what the data privacy landscape looks like now and in the future, Nativo VP of Legal Julie Rubash chatted with Adweek on the impact of CCPA, what we’re seeing in-market and how companies can prepare for a privacy-first world.
Read the full article in Adweek.
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
Read More
Delivered to Better Audiences: How to Unlock Incrementality in 2025
Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
Read More
Served in Better Places: Why Direct Publisher Access Matters More Than Ever
Better insights both inform your strategy and actively improve it, every step of the way
Read More
Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage
