Brands Should Brace For More States To Adopt Privacy Legislation

Adweek | July 13, 2020 The California Consumer Privacy Act is only the beginning.

Adweek | July 13, 2020 - It’s been two weeks since the California Consumer Privacy Act (CCPA) entered enforcement, and the advertising industry is still assessing what, exactly, that might look like. As the industry waits with bated breath for an understanding of how the attorney general will hold businesses accountable to the relatively new law, other states are doing the same thing - but for a different reason.

How strictly CCPA can and will be enforced will have a direct impact on the other 24 states with consumer privacy bills in various stages of development. To give publishers and advertisers alike an understanding of what the data privacy landscape looks like now and in the future, Nativo VP of Legal Julie Rubash chatted with Adweek on the impact of CCPA, what we’re seeing in-market and how companies can prepare for a privacy-first world.

Read the full article in Adweek.

Featured:

Julie Rubash VP of Legal
Julie Rubash
VP of Legal

Originally Published By:

adexchanger logo.png

Resources

Deals & Packages

Reach for Gold: Nativo’s Summer Olympics Strategy

Harness the global platform of the 2024 Summer Olympics to elevate your brand's visibility

Deals & Packages

Nativo’s Playbook for Summer Sports Success

Why Your Brand Should Leverage Summer Sports

Webinar

No Cookies? No Problem! How Publishers Will Thrive in the Cookieless Era

Watch our on-demand webinar to learn cookieless targeting solutions, how to measure success, and more.